Why Most SEO Strategies Fail to Deliver

There are many reasons why a SEO strategy fails to deliver.

In this article I ponder over 10 primary reasons why your SEO strategy could miss its mark.

1. No long term perspective

Most SEO action plans are defined for a limited period of time like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners caught up in a wrong SEO tactics with little results. The right SEO strategy needs to create “value” throughout the life time of your online business. Is your SEO plan the right strategy?

2. Shooting in the dark

Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?

3. Lack of alignment

Most SEO action plans are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random links (from relevant sites) to your website which eventually does push the rankings, sometimes temporarily. But if you want to build a strong link reputation and earn life time traffic, then proper alignment is a must. Is your SEO plan in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?

4. Playing follow the leader

Most SEO action plans play follow the leader i.e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. A SEO tactic that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO plan chasing its own tail?

5. Wrong expectations

Most SEO action plans make high claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO tactic, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations on either side?

6. Chasing a dream

Most SEO action plans present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO plan chasing a dream, or is it grounded in reality following real world business principles?

7. The bigger the better

Most SEO action plans aim to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What to be kept in mind is that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO plan in place that focuses on “value and participation” rather than numbers?

8. Forgetting the customer

Most SEO action plans are not focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path to failure. Create value – make that value visible – leads to conversions. Is your SEO plan creating value for your potential customers?

9. Are all SEO Strategies the same?

All SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are choosing that SEO plan over others.

10. The wrong SEO strategy

I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!

SEO Expert and Author of ZenofSeo Blog.

Article Source: http://EzineArticles.com/expert/Nevil_Darukhanawala/269564

 

Wink and Grow Rich Online, a SEO Perspective

There are thousands of online businesses making money, and even fewer online businesses creating wealth. The “difference” could be the reason why wealth seems to elude you no matter how hard you are working on making money.

The irony is that if you are running after money, you may make some, and lose some. However, if you are focused on creating wealth, you will find that money will find its way to you, and what you build will keep growing in “value” with each passing day.

Which way looks easier? You decide.

If you are still reading, it means that you are interested in knowing about creating real lasting wealth, and are ready to explore the steps to creating wealth online.

So here goes…

1. Think it, Do it, Review it

This is a fundamental rule. If you are going to sit besides the lake, you will never learn to swim. If you want to learn to swim, you must jump in the water and find your way back to the shore.
If you want to succeed in your online business, you have to create a plan, implement it, and then review what worked and what did not – and then repeat. Don’t sit on the fence with great ideas only to find that you waited too long to actually implement them, and someone else just made a cool million using the same idea.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

2. What you see is what you get

If you don’t see it, then you can’t get it. Every great idea starts with a vision that is clear and focused. So if you can learn to see better, you will “get” better.

If you want to succeed online, start with a vision that others can connect with and participate in. Invest your time in your vision till you have clarity about your focus and goals. You will have to learn how SEO works and invest your time in understanding the right SEO strategy for your business. If your SEO strategy lacks long term perspective and vision, it will probably fail to succeed.

3. Choose the Level you want to play at

The next step is to choose the level of your communication. Do you want to exchange, connect, motivate or inspire your users? Is the quality of your product or service exceptional? Have you communicated this value to the users? Is your vision and message reflected in all your communication touch points with the users?

If you want to succeed online, you have to know how to communicate with your users, engage them, and build their trust in your online business. If you are losing customers, it is because you are not communicating with them at the right level.

Is your SEO strategy communicating your “vision” and “value” to your online customers, and then sharing that vision and value across diverse and relevant web, user and social communities?

4. Ask and you shall receive

It’s surprising how many people don’t ask for things they want. It’s probably because they feel they will be refused.

If you want to succeed online, you have to learn to build a network of people who support you and your goals. You do this by being helpful to others in achieving their goals. But sometimes it’s as easy as asking someone to help you. You will be pleasantly shocked by the number of people who are ready to help someone with a good, clear vision and innovative ideas.

You will have to learn how to ask, and how to reciprocate. If you have a vision, and you are focused on creating and sharing value, then it’s easier to ask someone for something you need. Is your SEO strategy innovative and can you ask someone to help you? How do you plan to help them back (And to clarify I am not taking about reciprocal and three way link building, which I prefer to stay away from).

5. Invest more of your time, spend less of it

It’s easy to keep yourself busy all day with tasks, but to become wealthy you have to learn to identify which activities involve spending your time, and which ones are an investment of time. When you spend your time, you may get something, but build nothing worthwhile, but if you invest your time, the returns can carry on for a lifetime.

If you want to succeed in an online business, learn to invest your time in activities that enhance self growth, health, investments, new learnings, creativity, your network; not just professional but also personal.

For SEO, invest your time in high value activities that give long term returns. There are hundreds of web, user and social communities and you will have to choose the relevant ones you will participate in consistently.

6. Invest more of your money, spend less of it

Don’t spend your money on activities with short term focus. Invest your money in activities that will yield long and lasting results. Like most wise sayings, this one too is not followed. What you spend goes down the drain, but what you invest will keep growing bigger.

If you want to succeed online, you will have to create a plan to invest your money wisely. There are various ways (SEO, SEM, PPC, Banners, Email Alerts, Newsletters, Videos, etc.) to spend your money online, but a few ways to invest your money wisely. Ensure your SEO strategy has a long term vision, and invest your money to turn that vision into a reality.

7. Wealth is the beginning, not the end

All wealth starts with a great vision. If you put vision before money, you will never have lack of money, but if you put money before vision, you will always find yourself running after money, without managing to get a hold of it.

If you want to succeed online, start by creating value and sharing that value. The real wealth starts way before the money starts to come in. If your SEO strategy is focused on value creation, participation and sharing principles then the results you seek will follow – the money will follow. Wealth is the journey itself, and not the destination.

8. Sow, Nurture, Reap

Ask a farmer about farming, and he will explain that one has to sow at the right time, nurture with patience, and then reap the benefits at the right time. Business is very much like farming.

If you want to succeed online, you have to get in tune with your business/industry trends and cycles. Learn to sow at the right time (new products, services, new value), be patient and nurture your relationships/network, and be ready to reap the rewards. You cannot start with reaping the rewards without sowing and nurturing. Is your SEO and keyword strategy in tune with your business cycles? Are you nurturing your networks by providing value and participation? Are you reaping the benefits?

9. Your passion is your compass

If you cannot wake up in the morning feeling excited about the day and work ahead, you are in the wrong business. Make passion your compass – wealthy people are often doing something they love doing, and have a natural flair for what they do.

If you want to succeed online, do something you love doing. You will be amazed at the number of people who have made their niche businesses doing something that no one thought could make so much money. Could it be because they love their work? Either you find a SEO expert who loves his work, or find that love somewhere inside you.

10. To know and not to do, is not to know it yet

I know what I am doing. Then why are you not “doing” it yet! How often we wait on good ideas, new plans, waiting for the right circumstances, the right time? But if you plan to be wealthy, you will have to learn to create the right circumstances and the right time.

If you want to succeed online, knowing something isn’t enough, unless you dive into it, test the waters, and review the results. At times, you may not enjoy the experience and things may not turn out the way you wanted them to, but still unless you do them, how would you know what works, and what does not?

Be ready to experiment with SEO, what experts say works, may not work for you, and what experts say does not work, may work for you! Be prepared to fall, learn from your mistakes, and keep moving forward.

11. Value is the river where wealth flows

The key to wealth is to find the “value”. Unless there is visible value that you can show to your potential customers, there will be no visible wealth coming to you.

If you want to succeed online, focus your energies on creating value, rather than running behind traffic/ rankings/ customers. If you are creating value and sharing that value each day, you are on your way to creating wealth.

Is your SEO strategy “value” driven? If you are not creating value (content, videos, tools, surveys, case studies, resources, etc.), your SEO strategy stands a high chance of failing.

12. Plan to fail

The number of times you fail is not what’s important; it’s the one time you succeed that’s important in life. If you don’t plan to fail you will be disappointed and that will affect your work, but if you plan to fail, then you will be more careful with the risks you take.

If you want to succeed online, then you have to learn to accept failure, more importantly learn from your failures. There are many stories of online entrepreneurs who failed at four to five online businesses before they succeeded. If you ask them, they will say that the failures laid the pathway to understanding success and creating wealth.

13. Opportunities lie in every moment

Wake up and smell the coffee. There are opportunities that come your way each day – past, present and future. All you have to know is how to “see” them – if you learn to see better, you will get better.

If you want to succeed online, you have to develop a keen sense for identifying opportunities. The online world if filled with opportunities for creating value, providing a service, selling a product, and making money. And it’s also filled with scammers, fly-by-night operators, and quick money schemes.

An experienced SEO expert knows intuitively where the opportunities lie, and relies on hard statistical, analytical and forecast data before playing the next move.

14. The key to leverage is how to use it

Once you discover leverage, you will be able to create “more” in the same amount of time. You do this by using the help of other people’s time and money. But the key to leverage is knowing how to use it without burning your resources/network out.

If you want to succeed in an online business, be prepared to reach out to your network for help. Of course you also need to know how to convince your network to help you. If you don’t have a network, you should be building one right now. Your network can help you leverage your money. A good SEO expert has a solid professional and personal network and knows how to leverage the same.

15. When you resonate, you accumulate

When you find your vision and clarity, you find your wealth. When you find your wealth, you can focus on how to invest your time. When you invest your time, you create value. When you create value, your wealth begins to flow. When your wealth flows, you can use leverage. And when you leverage correctly, you begin to resonate.

If you want to succeed online, you will have to create “attraction” – the right people, the best opportunities will come to you easily if you have created attraction. The attraction is the effect of creating unending value, driven by passion, and steered by clear vision. A good SEO expert knows how to create attraction and how to use attraction.

16. You settle for your standards

The life we create is not determined by the life we want to live tomorrow, but by the life we settle for today. We settle for our standards.

If you want to succeed online, then don’t settle for less. Choose the right SEO strategy. Be consistent in creating value for your visitors and customers, and in sharing that value with diverse online communities. Be consistent in improving the quality of your products/ services. Be consistent in improving usability of website. Be consistent in monitoring results of your efforts periodically.

Since SEO is a long process, it often takes a back burner in management meetings, and you are settling for less. Also watch out for SEO experts who are ready to settle for less.

17. You are the result of your choices

Our choices make us! In life we often have to make a choice, and in selecting the right choice, lays the foundation stones of your success.

If you want to succeed online, make your choices. Do you choose to be wealthy? Or do you choose to keep running after money? Do you choose to create value or do you choose to focus on numbers? Have you chosen the right SEO expert [http://www.seo-optimization-experts.com/google-seo-expert.html]? All these small decisions will pave your path to failure or success.

18. The Zen Garden

Imagine your Zen garden. What do you want it to look like? If you don’t know what it looks like then you will possibility have a forest instead of a Zen garden. So your vision becomes the cornerstone of your success. The bigger the vision, the higher are the chances of it coming true.

If you want to succeed online, see your garden, nurture your garden, and be ready to reap when the time is right. Neither Rome or your Garden will be built in a day; it’s the small steps of today that shape the future ahead

My name is Nevil Darukhanawala, and I run a successful SEO/SMM Consultancy, SEO Expert India with clients from India, US, Canada, Dominican Republic, Belgium, Dubai and Australia.

Article Source: http://EzineArticles.com/expert/Nevil_Darukhanawala/269564

 

SEO Consulting For Big Brand Websites – 20 Tips on Dealing With Different Levels of Administrators

SEO consultation for large brand websites challenges the SEO consultants with unique situations. Dealing with the different levels of executives and managers is one of these unique problems.

In reality the actual SEO techniques used for small sites and large sites do not necessarily change. However, the problems which SEO consultants have to overcome can be far apart. One factor is of course the size of the web site. Small sites may contain a few hundred pages whereas large corporate sites contain thousands of pages that continue to grow with time. The other major factor is the number of people who are involved in managing and maintaining these large websites. In a small website, it is usually the business owner who will take all the decisions, but with a large website ten persons or more could be involved in the process.

The following tips will help SEO consultants survive the experience of providing SEO consulting to big brand companies:

1 – The vital element in providing SEO consulting to these big sites is to start an educative training program to inform all involved levels and departments of the importance of applying sound search engine optimization techniques as well as how, when and where to apply these techniques.

2 – The top administrative levels are more important to convince of the essential need for effective SEO practices. They are the decision makers and the survival of the whole SEO project depends on them.

3 – The staff of different departments must be involved in the process, from the web development team to the marketing team, sales representatives and even financial officers and controllers who determine budgets. SEO is a team effort so anyone who is involved with the web site development, from designers up to the CEO must be included.

4 – All levels need education and training to have a common language and realistic expectations. Based on his or her initial evaluation of the company’s website, an SEO consultant should prepare a comprehensive educational and training seminar or workshop for the staff.

5 – An SEO consultant must try to arrange a weekly or monthly seminar to all staff and executives involved in the SEO project to explain to them the process and set realistic expectations to avoid failure.

6 – SEO consultants must avoid any personality conflicts or issues at all costs; they may cause failure of the whole project. Many SEO companies charge more for the difficulty to work with administrators.

7 – As an SEO consultant you must be able to teach and train the executives and staff. In the mean time, an SEO consultant must be capable and ready to learn and acquire new expertise from each member in the team mainly through different questions and challenges that will arise during the long process of SEO.

An SEO consultant, executives and other staff members must be able to work together as a productive team, share experience and learn from each other.

8 – Be realistic. Every body must know that SEO is a team work and it takes a lot of time and hard work to show results.

9 – Be motivational and keep the enthusiasm of all the team high.

10 – Evaluate and update knowledge and the information of the executives. A lot of their information is obtained from forums and blogs which are at most times outdated and wrong.

11 – Make it clear to all the SEO team that for each hour of SEO consultant’s work, there is 6 – 8 hours needed by the company staff to implement and do the recommended changes.

12 – SEO Consultants must be able to explain and justify every recommendation or change they ask for.

13- Select areas where SEO will be successful or easy to show quick results first.

14 – Explain to the SEO team that all recommendations must be followed, not only part of them. To get to the first page is like competing in the Olympics: every effort must be done to get the gold medal. It is very competitive out there.

15 – Company executives usually ask for a Traffic estimate, so you must have a goal.

To estimate the expected increase in the search engine traffic, you need to find out the monthly search volume for all the long tail keyword phrases that you are optimizing for. Usually you will get 10% of these searches if you managed to get your long tail keyword phrases to the first page of Google.

In reality, SEO is not about ranking, it is about traffic. Every body must start to understand this important fact.

16 – Prepare a set of tools to allow you to monitor and track different sources of traffic and every possible change in your progress.

17 – Define your base line before you start, so you can evaluate your progress and measure of success. Decide where you are in ranking and traffic and what your goals are.

18 – Every executive is eager to see results and success. Explain to everybody that it takes as long as it takes; it is not like PPC. We have no control on Google spiders. Traffic will reach its goal, but how long it will take is not an easy question to answer. Many factors can cause delays. Google changes its algorithm more than 400 times a year. Search engines take time to consider these links, some times up to several months and the competition is optimizing and affecting our results every day.

A stable search engine ranking for a competitive keyword can take anywhere from 4-12 months, but you have to remain focused on the ranking objective over time

19 -Weekly or monthly prepare reports to show continuous improvement once the SEO strategy is in place.

20 – Carefully analyze and interpret the results from different tools, and publish to executives these regular reports about the progress in ranking, traffic and link popularity.

By following these recommendations, SEO consultants can ensure a smooth productive relationship with different levels of executives of big brand companies and all other staff members involved in the long exhaustive process of search engine optimization.

Nashat Mostafa is the founder and CEO of SEO 7 Services. During his long career as a Montreal search engine optimization consultant, Mostafa has worked with many small and medium sized companies to plan and execute different internet marketing campaigns. Mostafa has arranged many SEO training seminars and published many articles to help small business owners take advantage of the latest trends in SEO and social media marketing, achieve top search engine placement positions, boost website traffic, increase convergence rates and improve return on investment (ROI). SEO 7 Services is a Montreal SEO consulting company that has been in the field of internet marketing and search engine optimization for many years serving a broad range of industries from fashion and jewellery manufacturers to medical data and software development companies.

Article Source: http://EzineArticles.com/expert/Nashat_H._Mostafa/546017

 

Benefits of Buying Affordable SEO Services From Internet Marketing Experts

SEO or Search Engine Optimisation is used by website owners to improve their Google search ranking & associated traffic. A team of SEO experts is required to do a complete SEO job for a website. There are multiple affordable SEO internet marketing companies available to deliver SEO Packages. To buy SEO services online is more economical rather than hiring a SEO in-house team to do the same job. An online SEO company needs to evaluate your website if you are looking for custom made solutions. But for most of the small and medium sized websites, a pre packaged SEO service should be sufficient. You may buy SEO online, also when you need to execute only a few SEO elements for your website.

There are multiple elements when it comes to complete SEO. It starts with on-page optimization and includes a variety of submission services. A new website or a website which is doing SEO for first time, requires a complete re-haul of its website to include keyword suggestions from on-page optimization team. Again SEO experts would do a very good keywords analysis to come up with right kind of keywords for your SEO project. You should therefore buy services only from a qualified SEO internet marketing company. An affordable SEO solution would also do the sitemap submission for your website to various search engines.

This SEO service is quite affordable and you may buy only a part of submission services, as what suits your marketing budget. There are multiple offerings under this banner; including directory submissions, article submissions, social bookmarking etc. One may also look for affordable SEO services, which provides RSS Feed submissions & Press Release submissions too. When you buy service, you should confirm if the online SEO Company provides content writing services too. Most of the time, a website may not have relevant articles, press releases etc, stuffed with the suggested keywords. These articles are required during submission service.

If budget permits, one should look for SEO internet marketing company which provides Blog posting, Forum participation, Video submission & various other value added services. An affordable SEO service may provide all these services under a single banner. With a qualified SEO experts team at your disposal, your website search rank on Google would improve drastically. Needless to say this would help improve traffic to your website resulting into better profits. Thus it’s important to buy affordable SEO services from a well qualified online SEO company. It’s a prerequisite to your online business success and profits.

Seomixi, an Search Engine Optimisation company can offer the best seo services that help your website to feature within the first few pages of search engines. Such Affordable seo services can enhance your revenues. We have many seo experts in our team. The seo packages offered are very affordable and the quality of work is excellent and professional.

For more information visit [http://www.seomixi.com]

Article Source: http://EzineArticles.com/expert/Samuel_P/663149

 

SEO Marketing Services – Things to Consider When Hiring an Organic Internet Marketing Company

Being the owner of your business, you are already aware that without a focused Search Engine Optimization (SEO) campaign, your corporate website may not be able to draw the attention of sufficient number visitors. This in turn might prevent you from building a sufficiently large customer base in future. These days, when every business enterprise – small or big, has a web presence, it is a highly competitive task to make your site easily searchable by visitors. The SEO marketing industry thrives on this requirement. There are a lot of SEO marketing service providers in the market, practicing different SEO techniques. In this article, we will explore the points you should consider before hiring an organic SEO company.

Organic SEO Practices

The current trend in the SEO industry is organic SEO practices. What is organic SEO practice anyway? Organic SEO practice makes high-quality content as the weapon to beat competition. The high quality content is supplemented by meta-tag and title tag enhancements. Organic SEO service providers should be able to follow the workings of search engine algorithms closely. Researching for appropriate keywords and their distributed usage across the content is the key to success. Organic SEO service providers take step-by-step approach in dealing with your site’s SEO needs. The results, though it takes some time to trickle in, are usually long-lasting and cost-effective.

Things to Consider Before You Sign up

Choosing an organic SEO company from the market place teeming with SEO providers is not easy. You should take every precaution so that your hard-earned money is not wasted. Take care of the following points while evaluating an SEO provider:

• The competition these days demands that your SEO provider should be a vertical expert. This means that the SEO provider should be sufficiently experienced in your industry domain.
• Secondly, the SEO company should practice clean SEO techniques. It should not indulge in gimmicky techniques like black hat SEO that are dubbed illegal by the search engines.
• Apart from focusing on high quality content, an organic SEO marketing company should be knowledgeable about advanced SEO techniques like keyword researching, optimization of internal website links, incorporation of SEO-friendly images etc.
• Your SEO service provider should be able to provide you with the following deliverables – a Website Status Report, and periodic status reports. The first report gives you a comprehensive analysis of your current search engine positioning, what you lack and where your competitors might gain. It also puts forward the SEO plan for your site. The periodic status report is a sort of progress report. It is very important in case of organic SEO campaign where results trickle in stages over a long period of time.

At the end, I will like to reiterate a few things, which should be your take from this article. Firstly, you should subject your website to SEO techniques. Secondly, opt for organic SEO practices. Lastly, evaluate the credentials of shortlisted SEO companies well, before selecting one.

Brock Morrison has been involved in e-commerce for over 9 years now. Since the days of being a university student, he was always fascinated by the internet and how search engines are able to aid in navigating billions of websites out there. Now, as veteran and an industry expert in search engine optimization and website marketing, he shares his expertise with the general public through writing articles and providing consultations on all matters internet marketing related. Tap into years of experience, going back to when Google itself was nothing more then an idea of a couple of grad students at Stanford.

Article Source: http://EzineArticles.com/expert/Brock_Morrison/589906